Business Consulting
People-oriented Expert Know-how
Main Subjects for Consulting Projects, Seminars and Workshops are topics related to Marketing, Sales and Growth, Leadership and Change Mangement in regard to Digital Transformation. All projects will always be tailored to your and your teams specific needs and goals. Special experience and expert know-how with intercultural and international projects make Lohmann Beratung a partner for global companies. The focus on our work will not only be to develop concepts and solutions to your specific needs, Lohmann Beratung will assist you to implement those.
Marketing
What is Changing?
- B2B Marketing is not mainly Product Management any longer
- Customer satisfaction and loyalty ratings become a higher priorty
- Technical Marketing is based on creating value and upselling to existing customers becomes more importance
- Customer engagement indicates the rising importance of more personal relationships with improved two-way communication
- Social Media will be used more often as a key communication channel
Subjects to Work on
- Marketing Strategy
- Customer Journey Strategy as part of the overall Marketing Strategy
- Pricing Strategy
- Concepts for Value-Based-Pricing
- Implementation of a new Innovation process that can be measured
Sales
What is Important?
- Sales is a fast moving unit and well connected to customers needs and demands
- Sales will continue to address customer needs
- Useful incentives are linked to targets
- Sales employees take over more ownership for their customers success
- If Sales teams are part of continous learning programs, they will adapt faster to market changes
Consulting Subjects
- Sales- and Growth Strategy including the evaluation of regions and markets, product categories, customer segments, channels, and partnerships
- Competitive Advantage Concept that enables to find solutions for Value-based Selling
- Key Customer Concepts
- Negotiation Strategies
Digital Transformation
Advise on strategies for Digital Transformation in regards to Marketing, Sales, and Leadership
Leadership
What Is The Current Environment?
- Leaders are getting more pressure by their stakeholders
- Results are expected to be delivered in a shorter period of time
- In general, leaders have to deal with ongoing changes and increased uncertainty
- Top Leaders give directions, mobilize people, engage and innovate
- Operational excellence is needed on all levels
Consulting Topics
- Individual Leadership Strategy
- Identification and Measuring of the factors that have the greatest impact on the health of your teams, including team styles and dynamics
- Advise on role definition, structure and team formation
- Identification and advise of the four P’s of your Leadership: Purpose, People, Passion, and Process