Educational Background
- Diploma in Business Education and Learning (Wirtschaftspädagogik, LMU München, Februar 1994)
- BASF seminars: ‘Perspectives Accreditation Program’ – Marketing & Sales Concepts, case study incl. presentation to the board; Developing marketing strategies; Negotiation techniques; Selling and Sales Management and Global Key Account Management in BASF´s internal seminars
- Participation in the program ‘Orchestrating Winning Performance’ 2010 and 2016 at IMD, Lausanne
- Sales & Marketing trainings: Participation in the seminar ‘Strategic Marketing in Action’ 2011, IMD, Lausanne
- Consultant training incl. Coaching elements at Dr. Rolf Th Stiefel & Partner AG
- Change Management training by Connecta Consulting, Vienna
- Myers-Briggs Type Indicator, Certified Trainer
Business Background
More then 20 years of international experience in Marketing, Sales, Consulting, Procurement, Human Resources and Controlling as:
- Program and Project Manager for Senior Executive Seminars (up to Board level) in Executive Development
- Head of Marketing & Sales Consulting EMEA
- Director of Business Management EMEA in Petrochemicals (800m € business)
- Director of Global Direct Procurement Coatings raw materials
International Projects
Seminars, coaching, consulting, workshops & projekts have been facilitated in USA, Mexico, Brasilia, South Africa, England, France, Spain, Italy, Switzerland, Germany, Sweden, Russia, Turkey, Thailand and China
people & business orientation
clear view on change processes
strong impact on results
Work Topics
Focused Topics in Consulting, Coaching and Seminars from the past have included:
- Development and implementation of business strategies
- Customer portfolio management
- Strategies for Key Account Management
- Marketing concepts for a B2C business
- Branding for luxury products and market communication
- Strategies and implementation of Value-Based Pricing and Value-Based Selling
- Sales seminars
- Development of a succesful Networking Strategy for Sales Management
- Business-Driven Action Learning for Executives
- Team Building
Insights & Inspirations
At a very early stage of my studying, we had a discussion about what companies are. By definition, it is the total amount of assets and financial resources of a legal entity. But what is a company without the people? For me, the people are the company and the people are in the center of all key activities. The people and their values make the difference.
“If you don´t test it, you will never know!” Some people believe in their experiences and think they are right in anything. In a disruptive environment you have to test ideas, get more creative, and trust in people. Peter Drucker said to this, „if you want something new, you have to stop doing something old.“
Peter Drucker has another great quote on this, “Culture eats strategy for Breakfast!” Yes, true. Culture represents the values and beliefs and influences the purpose of your doing. If we underestimate or ignore all (inter-) cultural aspects, we will fail our projects and coaching.
All business is in a constant change process. You can´t stop it. People want to understand the purpose of their doing and need to understand the “Why”-questions. For this, a constant change management and coaching of teams and people is needed.
Brands create trust and people like to buy brands they know well. Your employees multiply the touchpoints of your company, translate it into behavior and create messages. Why shouldn´t you coach them on becoming a perfect brand ambassador for your company? Lohmann Beratung has solutions for this and implement successful concepts.
Work processes (based on the fourth Industrial Revolution, the world of VOCA ⑴, Artificial Intelligence etc.) will change dramatically over the next ten years. Artificial Intelligence enables companies to rethink complete business solutions, but there will be always employees, team-members, and leaders. All of these people need orientation and guidance. Lohmann Beratung will help you to prepare for right processes and strategies of this digital transformation.
⑴ volatile – uncertain – complex – ambiguous
Back again to Peter Drucker who has inspired me in many aspects, “what gets measured gets improved“, he quoted. For the project results and implementations, we will always define key performance indicators together, which can be quantitative and/or qualitative.